The Obama campaign has released a new radio ad aimed at younger voters, launched in conjunction with the “For All” initiative.
The campaign effort asks supporters to post a photo on social networks such as Facebook “that highlights why we are greater together regardless of race, background, sexual orientation or zip code.”
The 1-minute radio ad, airing in Virginia and other states, starts with people saying “Gotta get up, gotta get to class, gotta pay that tuition, gotta get a job, gotta move out…”
It goes on to play a clip of President Barack Obama saying “You’ve got more at stake in this election than just about anybody. Are we going to reward an honest day’s work with a chance to buy a home of your own, with health care that’s there for you when you get sick?
“Are we going to make it easier for you to afford your degree and pay off your student loan debt?”
It ends with a push to register to vote.
Obama’s campaign is trying to rally the young voters who played a key role in his historic victory four years ago. He is now locked in a tight race with Republican presidential nominee Mitt Romney, whose campaign is courting the youth vote with an economic message.