Actresses star in a new women-focused TV ad

Actresses Scarlett Johansson, Kerry Washington and Eva Longoria are hitting the airwaves in a new Political Action TV ad focused on women.

The women take turns speaking directly to the camera in the 30-second spot, which the organization says will air in Richmond and Virginia Beach.

“I want to talk to you about women. And about Mitt Romney. Mitt Romney‘s for ending funding to Planned Parenthood, including cancer screenings. He said he’d overturn Roe v. Wade,” the women take turns saying in front of a plain white background.

“We have Republicans trying to redefine rape. Trying to force women to undergo invasive ultrasounds. If you think that this election won’t affect you and your life, think again.”

Earlier this year, the General Assembly passed, and Gov. Bob McDonnell signed, a bill mandating that a woman undergo an ultrasound before an abortion. The legislation ultimately passed after it was amended to remove a provision that would have required transvaginal ultrasounds.

The ad ends with Johansson urging people to vote for President Barack Obama.

The ad was produced and directed by Rob Reiner and his wife, Michele Reiner. It will air in Colorado and Virginia, according to Political Action.

UPDATE:  Allie Brandenburger, a spokeswoman for Romney’s campaign in Virginia, responded to the ad: “Misleading political attacks will not change President Obama’s failed record. His policies have made it harder for women across the country to start businesses, get good jobs, or see their children able to go to college and get started with their lives. Mitt Romney will lead us to a real recovery so that women – and all Americans – can succeed and live the American Dream.”